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W e l c o m e !
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“I help organizations identify their best practices, while guiding them in developing their strategy. Strategy is a long-term plan of action designed to achieve a particular goal. It is about making choices. The essence of strategy is developing and performing activities in a way your competition has not seen. Strategy is not doing something better. Strategy is doing something deliberately, effectively, and differently than anyone else. Businesses cannot separate the performance of their organization from their branding & marketing. They go hand in hand. Branding & marketing has the main responsibility for achieving profitable revenue growth for the organization. Branding & Marketing must identify, evaluate and select market opportunities and lay down strategies for achieving eminence if not dominance in target markets.” -- Jeff Pederson
You may contact Jeff at jeff@jpedconsulting.com
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Stretching between an organization's product and service offerings and the consumer audience they seek to reach, is a huge informational gap. That gap exists because consumers are given several inconsistent branding messages. Disjointed design, unclear and unfocused marketing messages, and poor overall business deliverables all contribute to this disconnect. This confusion alienates the target audience from truly understanding, trusting, and personally relating to an organization and its core offerings. This results in an unclear, inconsistent, and unplanned message that damages the value of an organization's brand.
JPED Consulting brings an expertise to helping organizations identify and analyze new opportunities to grow and expand market penetration, distribution channels, product sales, and profitability.
JPED Consulting helps companies identify their best practices, while guiding them in
developing their strategy. Jeff Pederson, President/CEO, has led business and marketing
presentations for international audiences and led the development of business growth and
branding strategies for over 150 different organizations including publishers, retailers,
service organizations, non-profits, and manufacturers. He has helped these organizations
to differentiate themselves, improve their internal operations, and to grow their brand
awareness, sales revenues and profitability.
See for yourself what a few people have said about Mr. Pederson and JPED Consulting.
(SCROLL OVER IMAGE TO READ.)
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Jeff has proven talent in:
- Strategic Business, Market and Sales Planning
- Emerging Consumer Trends & Product Prioritization
- Product Introduction & Life Cycle Management
- Competitive Analysis, Positioning & Pricing
- ROMI, Value Proposition & Profit Optimization
- Reorganization & Turnaround Management
- Branding, Forecasting and Budgeting
- Acquisitions/ Assimilation, Divestitures & Mergers
- Change management and building a success culture in organizations
- Initiating and driving process improvements that improve delivery and profitability
- Directing and growing the marketing function with multiple consumer products
- Collaboration, team work, and developing people through coaching, training, and mentoring
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