UNDERSTANDING PUBLISHING AND AUTHORS

To have your book succeed you need people with publishing experience who can understand you as an author.

Jeff Pederson, President & CEO of JPED Publishing Group, has worked for three publishers in executive management and marketing positions, and has done brand, marketing and publishing consulting with 14 other publishers.

Most unpublished writers do not get the kind of consideration they deserve from book publishers. This happens simply because most publishers are constantly flooded with book proposals and unsolicited manuscripts. The traditional publishing industry has changed dramatically since fall of 2008. Publishing companies have let many of their staff go because books are not selling as well through the traditional trade channels. Many book retailers are struggling to survive and quite a few have closed their doors permanently. Because of the significant risk/reward of the industry and changes in the way books are being delivered, i.e. the Sony Reader, the Kindle, and many other on-line digital formats that allow people to read great book content without ever having to hold a paperbound book, the publishers often play it safe and opt to go with proven writers. They simply don't want to (or can't) take the risk of bringing on new writers. JPED Publishing Group will help you get sales traction in the marketplace, which makes you more desirable to a traditional publishing company. If you desire, JPED can also act as your author agent and help you land a publishing contract.

Many new authors get caught up in "vanity publishing." Companies employing this publishing model may help you "print" your book, but offer nothing in the way of editing, creative design, marketing or distribution. When an author decides to self-publish in this manner, they often come away with a poorly designed, poorly edited book with no marketing or effective sales and distribution plan. They are left to sell what they can to their own sphere of influence while the remaining books gather dust in their garage. By partnering with the JPED Publishing Group, we provide you with all of the help you need to get your book published by a professional group as well as ensure that your book gets marketed, distributed and sold. If your book is selected to be published by JPED, you'll be able to see your book in retail bookstores as well as directly positioned and sold through the many on-line venues.